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Chatbot Marketing: 11 Actionable Use Cases With Examples

chatbot marketing examples

One of the first practices that we’d recommend you follow is curating an engaging yet warm welcome message that pulls your customers right into a conversation with your chatbot. From booking reservations to taking orders for takeaway, chatbots have helped restaurants manage customer requests. A chatbot by Nitro Cafe Coffee & Tea helps them manage their customers and reservation requests hassle-free. If you see a chatbot encouraging you to sign up for an event or newsletter, that too is a marketing strategy. The last 2 years of Covid lockdown have brought in a lot of change in the digital sector. The AI technology sector has thus grown massively in the time people were stuck in their homes.

chatbot marketing examples

Once they decide on a date, leads s can book a property viewing or agent meet from there for viewing or meet the realtor through a chatbot. Companies like Meta and Viber have strict policies in place, so it is a good idea to familiarize yourself with these before you start building out your conversational marketing use cases. Your chatbot offers the perfect opportunity for you to gather feedback from your customers.

Mats solves three problems with one chatbot and increases yearly ROAS by 999%

Square 2 is well aware of this, and uses a chatbot on its website to provide 24/7 service. If customers have simple questions while support teams are offline, the bot responds. Customer service reps enjoy chatbots because they free up time spent answering basic questions on the phone with customers.

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This is arguably one of the best chatbot marketing examples for highlighting how a bot can take something done via mobile and make it just as good (if not better) on social. Although digital ordering is nothing new, ordering through a chatbot requires no native downloads or sign-ups on an app. In addition to answering questions, the bot has a built-in social selling component by offering bot-exclusive discount codes if the user asks about them.

E-commerce Product

This allows them to hold complex conversations with users and answer complicated questions to create a better customer experience for a business. Many conversational marketing strategies include the use of both AI chatbots and rules-based chatbots. Chatbots can interact with your customers one-on-one just like a human agent might.

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It even promotes the latest additions to their menu and offers special discounts to market them among their buyers. Even amidst the increasing doubts, chatbots haven’t failed to amaze us. I am looking for a conversational AI engagement solution for the web and other channels.

Chatbot Example #9: Subway’s RCS Chatbot

It’s a fast and furious way to build your contact list, increase brand awareness, and engage potential customers interactively and entertainingly. Today, this kind of service is not only possible but also genuinely accessible to businesses of all sizes and brings customer service, engagement and interaction to a whole new level. Whether you provide online services or run a more traditional business, taking part in conversational commerce, even through something as simple as reservations, can make a huge difference. Furthermore, it can double-act as a qualification bot and notify sales agents when a high-value lead completes the conversation and possibly even trigger chatbot to human handoff. Using chatbots for marketing seems to be taking on a life of its own, especially in the post-pandemic landscape.

chatbot marketing examples

Marketers use chatbots to welcome new site visitors, convert and nurture leads, direct existing customers to customer support, and more. This kind of application not only provides efficient service and quick responses but also makes your business both highly accessible to consumers and lets you engage with customers. Two billion worldwide users are on WhatsApp, and chatbot marketing can help you serve your customers from within that platform. If you’d like to learn more about how conversational AI and chatbots can be tailored to your exact business needs, schedule a consultation with the Master of Code today. Monitor your engagement reports to understand what is and isn’t working. Instead of trying to get a reaction out of every visitor, adjust your chatbot’s behavior to target the leads who will engage.

Ecommerce Chatbot: Top 8 Examples from Successful Brands

Previously, many Facebook Page Messengers were going completely unused. Occasionally, customers would submit questions or concerns, and even less often would a business actually respond. Dig into your user research and create a list of frequently asked questions your website or social media visitors may ask. For instance, you can map out different knowledge base pages or blog content addressing common questions. Marketing chatbots also enhance the user experience by letting customers reach brands in the channel of their choice without waiting in a phone queue or for someone to email them back.

chatbot marketing examples

This statistic might mean that chatbot marketing could revolutionize how consumers and businesses interact. Chatbots are an important part of marketing strategy and can be used in a variety of business sectors, from tech to retail to healthcare. It might drive customer engagement, improve the customer journey, and even help drive revenue. You’ll find that conversational marketing can take place on a variety of channels or mediums, each of which boils down to one-on-one communication. AI chatbots can learn to think like humans by classifying intent and responding with the correct tone. They can generate a conversational response to an inquiry or request that seems like a response from a human agent.

Boost your customer engagement with a WhatsApp chatbot!

Chatbots can help improve just about every part of your marketing funnel from initial questions sales to customer support. Research shows that while only 15% of people reported interacting metadialog.com with a business’s chatbot this year, that number will only rise. Optimum has an SMS chatbot for customers with support questions, giving users quick access to 24/7 support.

  • Collect important visitor data easily in the engagement process.
  • They decided to launch a Facebook messenger chatbot called Ralph to solve this problem.
  • To enable personalised and customized product recommendations and ordering through the chatbot.
  • Over 70% of customers expect a conversational care experience when they engage online with brands.
  • The bot helped personalise real time conversations while interacting with multiple users across channels, leading to a 5x increase in its engagements.
  • Colleen Christison is a freelance copywriter, copy editor, and brand communications specialist.

With the right training, they can pick up on relevant keywords and point customers to the answers they need. This saves customers from waiting to talk to a human assistant, and it saves assistants from the busywork of a simple query. For more complex customer interactions, an AI chatbot could be a great investment for your business. These bots rely on a semantic engine with multiple AI layers, deep learning, and sentiment analysis.

Using chatbots for marketing: How it works

London-based fashion company River Island uses chatbots to help streamline their customer service. Similar to Domino’s, Sephora lets users take a variety of actions without having to leave the chat. Once someone contacts your chatbot voluntarily, you may continue to offer them useful and informative messages in an attempt to persuade them to make a purchase or sign up for services.

  • Chatbots can attract prospects, take proactive steps to stimulate conversations and turn visitors into leads.
  • The number of qualified leads shot up as the bot started sending targeted messages, which increased their website conversion rate by 36%.
  • This way, the chatbot can show possible answers to common questions in the form of self-help articles.
  • The chatbot’s name is Freddy and it was created to cut customer wait times.
  • Because, in truth, chatbots are a direct line of communication with your audience.
  • Chatbots can automate routine tasks and inquiries, freeing up human resources and increasing efficiency.

What are the 4 types of chatbots?

  • Menu/button-based chatbots.
  • Linguistic Based (Rule-Based Chatbots)
  • Keyword recognition-based chatbots.
  • Machine Learning chatbots.
  • The hybrid model.
  • Voice bots.

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